Features

Everything a social team needs between the brief and the post going live.

MetrAIx covers the whole run of work: planning a period across brands, getting client sign-off, and publishing to the connected accounts on schedule.

Planning

A calendar built for multi-brand agency work

One calendar per brand, with month and list views, so a strategist can see an entire quarter at a glance.
Content entries carry the fields production actually needs: channel, format, funnel stage, theme, target audience, and creative direction.
Assets attach directly to the entry they belong to, so nobody hunts through chat history for the final file.
Version history on every entry, so an edit can be traced or rolled back.

Approvals

Send a branded review link that shows the post as the client will see it, per channel.
Clients comment on the specific entry rather than replying to a thread with screenshots attached.
Approval state lives on the entry, so the team always knows what is cleared to publish.
Every decision is logged with who approved it and when.

Publishing

Connect each brand’s social accounts once through the platform’s official OAuth flows.
Approved entries publish on their scheduled date and time to the connected account.
Per-channel copy and media, so a single idea ships correctly formatted everywhere.
A publish history and activity log for every attempt, successful or failed.

Media

Images and video live in a library scoped to the brand they belong to.
Video is normalised on upload so it meets each channel’s encoding requirements.
Assets are reusable across entries, with usage visible before anything is deleted.

Accounts are connected per brand through each platform’s own authorisation flow, and can be disconnected at any time from the brand’s settings.